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End-user Centric APM

Is AppEnsure an APM tool similar to AppDynamics and New Relic?

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No. AppEnsure is not a solution for code optimization. AppEnsure is a solution for IT Operations to help improve the performance of applications by understanding the infrastructure delivering the application to the end user. Gartner has created and included AppEnsure into the category Application-Aware Infrastructure Performance Management.