Category Archives: Uncategorized

DABCC Radio: Doug Brown Interviews AppEnsure

February 14, 2014 | By: Steve

In the 204th episode of the popular Virtualization and Cloud Computing podcast, Douglas Brown of DABCC Radio interviews Colin L.M. Macnab, our co-founder & CEO at AppEnsure. Colin and Doug discuss why Colin built and founded the company, their application visibility and monitoring solution, how it works, what it takes to get running and managed, why we should care, and much more.

Download the podcast now and listen to it on your commute home tonight or with your morning coffee tomorrow. If you like what you hear about the AppEnsure solution, then download and try AppEnsure Free to see the power of the solution that Doug and Colin discuss.

AppEnsure Debuts as Value Leader

January 8, 2014 | By: Steve

On the heals of our AppEnsure Free product announcement yesterday, we are happy to keep the good news rolling in the New Year. AppEnsure has been positioned as Value Leader in the Enterprise Management Associates (EMA) Application Discovery and Dependency Mapping 2013 Radar Report.

The report authored by Dennis Drogseth, EMA Vice President and Analyst, ranked AppEnsure as a value leader in the “Service Impact and Performance Management” category. In addition, AppEnsure was named newest ADDM Innovator for its “powerful, well-thought out solution.”

“As a new entrant to both ADDM and APM, EMA was surprised and impressed with AppEnsure’s advanced levels of automation, ease-of-use, and analytics, as well as its firm commitment to integration for extended use-case versatility,” said Dennis Drogseth, vice president, EMA. “AppEnsure’s ability to so quickly demonstrate customer value was also telling. EMA very much looks forward to watching AppEnsure’s progress in ADDM and its related use cases—as it should continue to challenge more conventional approaches in terms of time to value and analytic reach.”

You can read the full EMA AppEnsure profile or better yet register for an evaluation at no cost to   see why our product is ranking us as a Value Leader.

New Product for the New Year

January 7, 2014 | By: Steve

It’s a brand new year and AppEnsure has a lot to announce in 2014. We are starting off the New Year by delivering a brand new product – AppEnsure Free – the first free product that measures and improves the performance of every application in production.

We developed AppEnsure Free to help IT Operations. Time and time again we talk with companies struggling with their current performance management systems and we wanted to give companies a solution – at no cost – to help them ensure mission critical applications are performing as expected and to eliminate blame during war room meetings and bridge calls.

you can read the full press release here or better yet go directly to and register for a perpetual 5 servers license at absolutely no cost.

Happy New Year to all of our IT Operations friends and cheers to better application performance in 2014.


Can APM Become a Strategic Initiative?

August 6, 2013 | By: AppEnsure

Sri Chaganty CTO

Almost a 18 months ago, I started a discussion on Linkedin soliciting views on APM being viewed as a nice to have feature. The thread continued for couple of months and general agreement from vendors as well as users is that APM is evolving to be a strategic initiative.  Recently Larry Dragich, Director of Enterprise Application Services at the Auto Club Group, wrote an excellent post on APM Digest about how DevOps can disrupt the existing work flow and be one impetus to make APM into a strategic initiative. There is also a discussion thread on this post started by Larry up on Linkedin. This post includes a comment by The Virtualization Practice’s Bernd Harzog that mentions how products like AppEnsure can help APM become strategic, by allowing APM to be used with every application, not just the subset that are custom developed.


AppEnsure General Availability Announced

July 24, 2013 | By: AppEnsure

We are pleased to have recently announced the general availability of our application performance monitoring and management solution! AppEnsure is the first ever solution to automatically measure response time and throughput for all applications, including custom developed and purchased, in all locations; physical, virtualized, public and private cloud.

We’ve designed AppEnsure to be easy to use. From a one click install, it takes only minutes to deliver value with automatic discovery and naming of all applications, without any user configuration. Every transaction is mapped both virtually and physically with automatic baselining of historical response times. Our AppOps-focused solution gives fast time to resolution by delivering root cause analysis with automated application visibility, presenting clear instructions for the fast resolution of issues by operations teams responsible for the support of every production application.

So, why use AppEnsure?

Currently, when applications in cloud and virtual environments degrade, it is difficult to pinpoint the root cause of performance issues due to limited operational visibility and ineffective legacy IT tools that look at point solutions, not the entire infrastructure. With our solution, users benefit from AppEnsure:

    Quickly and automatically discovering both custom and off-the-shelf applications by name and topology, keeping updated even in dynamic hybrid deployments
    Providing access to real-time, correlated, root cause analysis by giving actionable, real-time data when the response time and throughput of an application decline
    Working with all types of applications, written to both Windows and Linux, irrespective of if they are deployed on physical, virtual or cloud infrastructures
    Profiling application behavior by blending capacity profiles and application performance profiles, which provides App Ops with the ability to estimate service levels that can be offered to end users for each of the applications

AppEnsure VAR Project License Program

In addition to announcing general availability, we’ve also announced our VAR project license program. In response to the demand from Citrix and VMware’s VAR channel, we are enabling VARs to demonstrate the effectiveness of currently implemented and proposed projects, free of cost.

For more information on pricing and availability, click here.